FAQ- Mega Cluster Scheme

About Mega Cluster Scheme : Mega cluster approach is a drive to scale up the infrastructural and production chain at Handicrafts clusters which have remained unorganized and have not kept pace with the modernization and development that have been taken place so far. The prospects of this sector lie in infrastructural Upgradation, modernization of the machinery and product diversification. Innovative manufacturing as well as designing know-how, furthered by brand building of the native products hold the key to creating a niche market for the products manufactured by the clusters. The programme supports the Upgradation of infrastructural facilities coupled with market linkages and product diversification.

Question: What is purpose of Megacluster scheme.

Ans:

To increase income of Artisans.
To enhance production and exports.
To upgrade living standards of artisans.

Question: What interventions are in megacluster scheme.

Ans:

I. Soft Interventions

a. Technical Training

b. Design & Product Development

c. Soft Skill Training Awareness Workshop

d. Craft Exchange Programme Market Linkage

II. Hard Interventions

a. Common Facility Centres/Community Production Centres

b. Raw Material Bank

c. Trade Facilitation Centre

d. Resource Centre

Question: How many megacluster have been sanctioned so far and details thereof.

Ans: 6(Six) Mega cluster at Moradabad, Lucknow, Bareilly (Uttar Pradesh), Jodhpur, Rajasthan, Srinagar, Jammu & Kashmir & Jammu & Kashmir with project cost of Rs. 376.93 crores (GOI Share

: 269.50 crores ) with total release of Rs.115.38 crores. During 2015-16 the released amount is Rs. 40.03 crores.

Question What initiatives are being under taken under Linking Textile with Tourism?

Ans. Under the programme namely “Linking Textiles with Tourism” major tourist places are being linked with Handicrafts Clusters and Infrastructure Support combined with Soft interventions are being proposed in such clusters to create awareness, and value-proposition for handicraft items, and also create demand in domestic market, publicity campaign has been initiated. Under this programme Raghurajpur in Odisha has been taken up for over-all development with an sanctioned amount of Rs. 10.00 Crores with release of 6.00 cores under this programme during 2014-15 & 2015-16.

Question Which are the locations identified for “Linking Textiles with Tourism”?

Ans. The O/o DC(Handicrafts) Has Identified and proposes for two Tourist Destinations viz. at Tirupati (Andhra Pradesh) and Mathura (Uttar Pradesh) and the necessary development Plan will be prepared by August 2016 for implementation in association with the respective State Governments. The main thrust shall lay emphasis for implementation of Special projects comprising of the following:

i. Marketing activities including

ii. Setting up of Emporia’s/way side amenities.

iii. Publicity and promotional Activities in collaboration with Tourism department of the respective state.

iv. Handicrafts Development activities (Design support, Common Facility Centres & Raw material Bank etc.)

Question Give details about special projects for Integrated Development & Promotion

of Handicrafts?

Ans. Special project for Integrated Development and Promotion of Handicrafts has been sanctioned for Tamil Nadu, Jharkhand, Uttarakhand, Kerala, Madhya Pradesh, Arunachal Pradesh, Varanasi (U.P.), Karnataka, Telangana and Bihar States at a project cost of 208.81 crores. Rs. 74.79 has been released. Under These projects Design Interventions, Skill Upgradation training (Soft and Hard) Distribution of Tools, Setting up of Common Facility Centres, and Marketing exhibitions will be undertaken so that the artisans productivity and income gets increases. Under these projects 158805 handicrafts artisans will be benefitting directly and indirectly.

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FAQ- Mega Cluster Scheme